How to Register as an Amazon Seller: A Detailed Step-by-Step Guide

Ngan Le - 01/12/2024

If you're wondering how to register as an Amazon seller, this guide will walk you through the process in detail. Follow these steps to set up your seller account and start selling on Amazon.

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Step 1: Provide Your Business Information

The first stage of how to register as an Amazon seller involves providing detailed information about your business. Here's what you'll need to fill out:

  • Business Location: Select the country where your business is registered. If you're an individual seller or your business isn't incorporated, choose the country where you operate.
  • Business Type: Choose the type that best describes your business: public, private, charitable, or "None, I am an individual" if you're not incorporated.
  • Business Name: Enter the exact name your business is registered under with the government.
  • Company Registration Number: Provide the registration number assigned to your business by the government. This is not the same as your Employer Identification Number (EIN).
  • Registered Business Address: Input your business address as registered with the relevant authorities.
  • Phone Number: Make sure to include your contact phone number, including your country code.

Once you complete this step, you’ll have successfully started the Amazon seller registration process.

Step 2: Provide Seller Information

In this step of the Amazon seller registration process, you’ll need to provide personal details to identify yourself as the primary contact for your business. You’ll be asked to submit the following:

  • Full Legal Name: Include your full name, including any middle names if applicable.
  • Country of Citizenship & Birth: Enter the country where you hold citizenship and where you were born.
  • Date of Birth: Provide your birthdate.
  • Residential Address: Enter your personal home address for verification.
  • Phone Numbers: Provide your primary and any additional phone numbers.
  • Role Clarification: Indicate whether you are the beneficial owner, legal representative, or both.

How to register as an Amazon seller also involves selecting whether you are a beneficial owner or a legal representative, so be sure to review these details carefully.

Step 3: Provide Billing Information

In the Amazon seller registration process, the next step is entering your billing information. You'll need to submit the following:

  • Banking Information: Enter a bank account number in your name or your business's name. This is necessary for receiving payments from Amazon.
  • Credit Card Information: Provide details of a valid credit card for any charges or expenses incurred.

Once you've completed this step, you’ll be one step closer to understanding how to register as an Amazon seller.

Step 4: Provide Store and Product Information

Now that your payment details are set, it's time to focus on your Amazon seller registration by providing store-related and product details:

  • Store Name: This is the name that will appear on your public seller profile and in customer offers.
  • Product Codes: Amazon requires you to provide codes for your products (UPC, EAN, or ISBN).
  • Business Certifications: If you have any relevant certifications for your business, submit them at this stage.
  • Brand Status: You’ll need to indicate if you're the manufacturer or the brand owner of your products.

This step is crucial for completing how to register as an Amazon seller, as it sets up your store profile and gives potential customers their first impression of your business.

Step 5: Verify Your Identity

The final stage of how to register as an Amazon seller involves identity verification. Amazon requires you to submit the following documents to confirm your identity:

  • Government-Issued ID: Upload a photo of your passport or national ID.
  • Proof of Residential Address: Provide a utility or bank statement showing your residential address, dated within the last 180 days.

Additionally, Amazon may ask you to take a photo of yourself along with your government-issued ID, or you may need to join a video call with an Amazon associate for further verification.

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Configuring Your Amazon Seller Account

After completing the registration steps, you will gain access to Seller Central, where you can configure your account settings. Here’s what to do next:

  • Configure Your Account: Customize your account settings to align with your business needs.
  • Add Additional Users: If you need help with managing your Amazon seller account, you can add other users to assist you.
  • Start Selling: List and price your products, manage inventory, and fulfill customer orders directly from Seller Central.

By following this guide on how to register as an Amazon seller, you'll be able to set up your account, configure it for your business, and start selling. Once registered, you’ll have access to all the tools Amazon provides to help you grow your business and manage sales.

FAQ: How to Register as an Amazon Seller

1. Do I need an LLC to sell on Amazon?

No, you do not need an LLC (Limited Liability Company) to register as an Amazon seller. You can register as an individual seller if you are not incorporated. However, having an LLC or business entity can offer legal and tax benefits, so it’s something to consider based on your business needs.

2. Can I sell on Amazon in other countries?

Yes, Amazon allows you to sell in multiple countries. When registering as an Amazon seller, you can choose the country where your business is based. Once registered, you can expand to other Amazon marketplaces by updating your account settings and following the necessary steps to list your products internationally.

3. What if my store name is already taken by another seller?

If the store name you want is already in use, you will need to choose a different name. Make sure your store name is unique and not similar to existing brands to avoid confusion or potential trademark issues.

4. What are product IDs, and how do I find or obtain them?

Product IDs are unique codes that identify your products, such as UPC (Universal Product Code), EAN (European Article Number), or ISBN (International Standard Book Number). You can obtain these codes from a certified provider or through Amazon's own brand registry program if you’re the brand owner.

5. What if I don’t have a credit card? Can I still register as an Amazon seller?

Amazon requires a valid credit card for billing purposes. If you don’t have one, you’ll need to acquire one before completing the registration process. Amazon uses this information for processing any charges and fees related to your seller account.

6. What documents do I need to verify my identity?

For identity verification, Amazon typically asks for a government-issued ID (such as a passport or driver's license) and a recent proof of address (e.g., a utility bill or bank statement from the last 180 days). These documents help verify that you are the rightful owner of the account.

7. How long does it take to register as an Amazon seller?

The registration process can take anywhere from a few hours to a couple of days, depending on the accuracy of the information provided and whether all verification steps are completed smoothly. If you need to submit documents for identity verification, the process may take a bit longer.

8. Can I change my business information after registering?

Yes, you can update your business information after registration through Amazon Seller Central. However, some changes may require additional verification or approval from Amazon, such as changing your business type or address.

9. Do I need to be located in the United States to sell on Amazon?

No, you do not need to be located in the United States to sell on Amazon. Amazon supports sellers from various countries worldwide. During the registration process, select the country where your business is located, and you will be able to list your products accordingly.

10. What are Amazon's seller fees?

Amazon charges various fees depending on the type of account (Individual or Professional) and the product category you are selling in. These fees may include referral fees, closing fees, and additional charges for services like Fulfillment by Amazon (FBA). Be sure to review Amazon's fee structure on their website to understand how much you’ll pay to sell your products.

Tags : Fulfillment, Warehousing & Distribution
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